The Seedling

The Seedling

Flowering On The Amalfi Coast

With Aerin in paradiso...

Willow Crossley's avatar
Willow Crossley
Jun 19, 2026
∙ Paid

Happy Friday, I hope it’s been a good week for you?

I’ve just returned from Italy; Ravello, on the stunning Amalfi Coast to be precise. A four day escape from reality and change of scene to create flowers for a two day event hosted by Aerin Lauder - a very special way to launch her new AERIN fragrance. Belissima!

The main dinner, under the summer sky with twinkling lights and flowers by me!
The beauty and charm of The Amalfi Coast
Room with a view, aperitif and summer flowers Italian style…

In this week’s dispatch - all the magic from the Amalfi Coast in Italy with Aerin - from the brief, to the flowers and the table settings, a few curveballs and that dreamy view… plus a summer heat wave edit inspired by Amalfi (it’s hot here in the UK next week!)…

Have a gorgeous weekend.

Love, Willow

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Italy with Aerin!

Another wonderful event with Aerin Lauder and her incredible team - I am so lucky to be asked to create flowers for many of the Aerin events and this one in Italy was literally the dream. Though I must admit, dreamy as it was, there were a few logistical curve balls to navigate in the lead up, not just my lack of Italian!

Come with me for an escape from the every day - inspired by the sheer beauty of the Italian coastline and it’s wonderful people - the views, the food, the fashion - cooking classes and sun loungers, ceramics and cocktails, and all the flowery details from the main event under the Italian summer sky…

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