The Seedling

The Seedling

London Event Flowers

Plus what's caught my eye in the capital ...

Willow Crossley's avatar
Willow Crossley
May 15, 2026
∙ Paid

Happy Friday!

Wow this week has flown by in a flower-filled, all-weather, chaotic, creative blur. There have been flower deliveries, all-night installs, Diwali-style flower garlands for Meri-Meri, sculptural centrepieces for Zimmermann, much-needed blow-dries, some last minute outfit sourcing (the duality of being the guest as well as florist for said events); a little rain, some sunshine and lot of driving. And exhale… How was yours?!

I hope you have a fabulous weekend - pack an umbrella, sunglasses, a cardigan, and possibly a coat!

Love, Willow

Studio madness ahead of flowery events this week

In this week’s dispatch - All the flower prep for events, garlands for Meri Meri, installations at Zimmerman, plus the parties, what caught my eye in London, my new summer drink, a theatre must visit & more…

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A Very Meri Install

The Meri Meri flagship store at 19 Kensington Park Road London W11 2EU

I was very honoured to be asked to decorate the flagship Meri Meri store in Notting Hill this week to celebrate Craft Week. I am long time lover of the brand and loved the challenge of creating a hanging installation to last, out of water for the week, incorporating their products into the mix. The bit I found the hardest was whittling down which of the thousand lanterns/ garlands/ hot air balloons/ hanging stars to use. I’ve never known decision paralysis like it!

We ended up using their red and pink, scallop glitter garlands and went for a full on red and pink vibe. It looked utterly mad but (hopefully) in a good way! We used foliage that is happy(ish) out of water, asparagus fern, ruscus and eucalyptus as a base and then hundreds of carnations and chrysanthemums that we strung into garlands. A happy, joyful, celebration of spring and the beautifully joyous brand; it’s up for a few more days if you want to go and visit.

All very merry with the visionary Meri Meri founder, Meredithe Stuart-Smith

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What Caught My Eye in London

Going down! Colour blocking with my suitcase, secateurs, trusty raffia bag and tassel suede jacket (I almost needed a woolly hat this week!)

Stella McCartney Cornflower Embroidered Mini Dress

While racing around London between recces and events, I snuck into Selfridges et al and snapped a few treasures - from embellished collars to floral embroidery and whimsical accessories, this a a fun, flirty spring/summer season with lots to tempt to ‘invest’ in. Here’s what’s caught my eye…

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